How do stories work?

Welcome! Here you will find the most advanced and contemporary understanding of how stories work there is available anywhere in the world. I know. I’ve checked.

Why do stories exist? What gives one story power and leaves another flat? What even IS a story?! What can you do to understand and harness the power in your story ideas?

I am a writer, film-maker, story consultant and Ph.D. academic of narrative theory whose ground-breaking research into how stories resonate with the human mind is changing the way story industries understand, develop and evaluate stories for investment.

Where to begin? There’s a lot going on, so signup for a free introduction to understanding stories, followed by a regular email from me on the books, films, videos, story analysis, seminars (filmed seminar and new book on The Primary Colours  of Story coming soon!)  and other resources, and let’s turn you into a master of the craft of story!

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