Advanced understanding of story power

What is a story? Why do stories exist? How do they work? What gives one story power and leaves another flat? What can you do to make the very best of your story ideas? What tools are available to make sure your stories grip and that you understand how that grip is generated?

Dr. David Baboulene is a writer, academic and story consultant, whose ground-breaking research into how stories resonate with the human mind is changing the way story industries understand, develop and evaluate stories.

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